They live in five places
Some in the inbox, some in a spreadsheet, some on a notepad by the phone. Nobody can see the whole picture, so nobody owns it.
// Service 07 ¡ Depeche CRM
Most small businesses do not lose leads because the marketing failed. They lose them because an enquiry landed in an inbox on a Friday, got read on a phone, and nobody followed up on Monday.
Depeche CRM is our own customer platform, built for service businesses. Every enquiry your website, forms and chat bots capture lands in one place, tagged and timestamped, with a full history of everything that person has ever done with you.
Then it follows up on its own. Sequences fire on what people actually do rather than on somebody remembering, so the lead who downloaded a guide at midnight gets a useful email at nine the next morning without anybody lifting a finger.
// Where leads actually die
None of these look like a problem while they are happening, which is exactly why they cost so much.
Some in the inbox, some in a spreadsheet, some on a notepad by the phone. Nobody can see the whole picture, so nobody owns it.
The second and third contact is where most deals are actually won, and it is the first thing to be forgotten in a busy week.
Most platforms charge more as your list grows, which quietly punishes you for the exact thing you were trying to achieve.
Your most valuable business asset, held by a company that can change its pricing, its terms or its mind at any point.
// What it does
Everything a service business needs to keep track of people and follow up properly. Nothing it does not.
Every enquiry, email, purchase and form submission for a person, on one screen, in order. No more piecing it together.
Group people by what they asked about, what they bought or how long they have been quiet â then talk to just that group.
Newsletters and announcements sent to the right segment, written and scheduled properly rather than blasted at everybody.
Follow-ups that fire on their own â a welcome series, a nudge after a quote, a check-in six months later.
Website forms, the quote modal, chat bot conversations and checkout all feed the same database automatically.
Purchase history sits on the contact record, so you can tell a first-time buyer from someone on their fifth order.
Opens, clicks and what actually turned into money â so you can stop guessing which emails were worth sending.
Track whatever your business actually cares about â job type, renewal date, property size â not just name and email.
// Automations
An automation is just a rule: when this happens, do that. Strung together, they become the follow-up your business never had time for.
// How it runs
A CRM nobody uses is worse than no CRM. So we build it around your actual process rather than handing you an empty database.
Where enquiries come from, who touches them, and where they currently fall through. That gap is what the system is built to close.
It goes on your own WordPress, so your contacts never leave your hosting. Existing lists are imported and tidied on the way in.
Forms, the quote modal, chat bots and your store all connected, so from that day on nothing arrives anywhere else.
We start with the two or three that pay for themselves â new enquiry follow-up, post-quote nudge, and a win-back for people gone quiet.
You get shown how to run it, and we stay available to build new sequences as you think of them.
// Why it lives on your site
This is the difference that matters most, and the one people only appreciate two years in.
// What feeds it
A CRM is only as good as what flows into it, so we wire it to the things already generating enquiries.
If something you use is not on this list, ask. Most systems can be connected, and where they cannot we can usually bridge them.
// Before you ask
That is the usual failure, and it happens when a CRM is installed and handed over empty. We build the first automations with you and wire your existing forms into it, so it is doing useful work from the first week.
Yes. We import from whatever you are on now â spreadsheets included â and tidy the duplicates and dead addresses on the way in rather than carrying the mess across.
No, but it does need to be WordPress, since that is where it lives. If you are on something else we would need to talk about that first.
Nothing extra. That is the main reason it runs on your own site. Ten thousand contacts costs the same as one hundred, which is not true of most platforms.
Deliverability is its own job, so sending is routed through a proper email service rather than your web server. We set that up as part of the install.
You do, completely, and it is on your own hosting. Export the lot whenever you like. Nothing about it depends on us staying involved.
Tell us where your enquiries come from and what happens to them now. We will show you what the follow-up could look like instead.
Or call (407) 734-0242 ¡ Orlando, FL ¡ Nationwide clients
// Let's talk
Tell us what you need and we'll come back with a written quote and a fixed number â not a sales call designed to talk you into something bigger.
Or call (407) 734-0242 ¡ Orlando, FL ¡ Nationwide clients
// Your account
Your subscriptions, invoices and order history in one place.
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Trouble getting in? Call (407) 734-0242 or email team@depechecode.io.
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